The UK games industry has unveiled plans to restrict children’s access to loot boxes amid concerns about their connection to problem gambling. Ukie, the body representing games companies, has introduced 11 new guidelines to enhance protections for players and emphasize the industry’s commitment to responsible play. Loot boxes allow players to purchase in-game extras randomly, similar to a Kinder Egg or a slot machine.
While some countries like Belgium and the Netherlands have banned loot boxes, the UK government chose to allow the games industry to self-regulate before considering new laws. Ukie’s principles include providing technological controls to prevent under-18s from accessing loot boxes without parental consent and driving awareness of these controls through a public information campaign.
Additionally, the guidelines mandate disclosing the presence of loot boxes before purchase, showing clear probabilities, and improving refund policies. The industry will also address the black market around loot boxes and conduct more research on their impact and use. The progress of these measures will be reviewed in 12 months.
Loot boxes have become a controversial topic, with some individuals developing unhealthy relationships with the mechanic, including addiction and financial troubles. The government has sought to balance the need to protect vulnerable users while allowing games companies the freedom to flourish economically and culturally.
By 2025, loot boxes are projected to generate an estimated $16 billion in revenue for games companies worldwide. The UK government’s measures aim to create a safer gaming environment for children and young people while preserving the enjoyment of responsibly buying loot boxes for others.
