Amidst pounding music and flashing lights in a club, the worry looms over the dance music industry that AI-generated mixes might replace human DJs. However, many in the industry, including Nooriyah, a successful London-based DJ, believe that the unique connection between a DJ and the crowd cannot be replicated by a computer program. The intimate moments when the audience sees a DJ in action and connects with them on a personal level create an experience that AI cannot reproduce.
For up-and-coming DJs like Hannah Rose, the rise of AI in the music industry is noticeable. As venues face budget constraints due to the cost-of-living crisis, they are increasingly turning to streaming sets, even from overseas DJs, to save on expenses. Hannah fears that this trend might extend to virtual sets, potentially limiting opportunities for human DJs.
While AI-generated music might pose a threat to DJ jobs, producers face a more immediate challenge. Nooriyah, who is both a DJ and a music producer, points out that AI software can already mix music and potentially replace producers. She advocates for better dialogue between the music industry and AI developers to consider the implications on job displacement.
To mitigate the impact of AI on job loss, Nooriyah suggests taxing AI companies and using the revenue to provide training for those who might lose their jobs. Phil Kear, working with the Music Union, shares similar concerns and believes that the acceptance and demand for AI music will depend on the general public’s willingness to embrace it and the quality of music it can produce.
Despite the advancements in AI-generated music and mixing, there is a prevailing sentiment that human DJs and producers hold a unique value that technology cannot fully replace. While AI can assist in certain aspects of the music industry, it is unlikely to replace the emotional connection and creative essence that human creators bring to the art form.
